Blog

West End on the Thames is London’s leading boat venue provider, creating and delivering bespoke events through the heart of the city. Our brand is defined by award-winning customer service, meticulous organisation and high-end deliverance; as such, we required a icon to encapsulate these qualities, which can be instantly recognised as representing West End on the Thames. This new symbol works in harmony with our official logo, and allows a greater versatility for branding opportunities. Its simplicity and sleekness in design embodies our company’s ambition to provide an effective, uncomplicated and classy service.

By Jack Hart, an online content writer for the West End on the Thames.