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News has emerged of a sophisticated, innovative and, above all, fun experience being introduced on the River Thames; surprisingly, it’s not anything offered by West End on the Thames. With plans now firmly approved and backed by various high-profile celebrities, an outdoor heated swimming pool has been announced on the banks of the Thames.

Fed by the river, the pool will use an innovative filtration system to clean and heat the water as it enters the pool complex, allowing swimmers and bathers to enjoy the water of this central location in a clean and safe manner. Although the new feature will likely attract some tourist attention, the pools have been designed with local communities in mind; health benefits to elderly, among other perks, were key to the pool being given the go ahead.

If stripping down on the shores by Blackfriars Bridge isn’t your idea of a day out, then consider a river cruise along the same stretch of water and beyond. David Walliams may have given the project his blessing, but West End on the Thames has been awarded a 5-star recommendation by Design My Night, an expert concierge service. Offering boats as venues for corporate hospitality and private functions, we will individually tailor your experience to your specific needs, whether your guests number in the tens or the hundreds. From summer BBQ cruises to wedding receptions, our customer service will ensure that your event is an unforgettable experience; unless Walliams is willing to hold your towel for you, this service will remain unique on the Thames!

The Thames has been inspiring and rewarding London for thousands of years, and this new project is another shining example of this constantly evolving landmark.  There are myriad of ways to enjoy the river, and the rewarding experience guaranteed atop the water will soon be offered in it too. Pack your swimsuit and your tux.

By Jack Hart, an online content writer for the West End on the Thames.