Case Study - MMD Product Launch

The brief

To create an event to launch a new wine range.

What we did

Our in-house team were contacted by wine distributors, Maisons Marques et Domaines, because they felt that the River Thames would be the ideal setting to launch their new range. We were informed that the event would be attended by their staff, sellers and the press.

They wanted it to be structured around speakers discussing the wine with the guests, explaining the background of each one, how they are made etc. Our staff were asked to serve the wine and a summer barbecue was requested as the catering option.

A bespoke package was created by our sales team to meet all of their specific requirements. This included extra staff being assigned to the event in order to serve the wine. The usual fruit skewers provided as part of our summer menu were moved from the start of the function to the end because it would interfere with the taste of the wine. They asked for summer interactive garden games on the outdoor deck, with special attention to detail paid with the introduction of soft boules - which originates from France, just as the wine does.

It was hugely important to the client that their guests had a truly memorable experience, which was why they chose to host their event on one of our unique vessels. Additional Maisons Marques et Domaines branding was displayed around the boat, including their logo on summer bunting, a personalised bar top, and branded ice buckets.

Sapphire was the Project Manager, overseeing everything from start to finish and working closely alongside Kate from the company. She carefully selected a vessel from the fleet, which fitted the shabby chic French style of the brief and showed the client around it beforehand. This particular boat was chosen because of the detailed research the sales team had conducted on Maisons Marques et Domaines, along with their specific branding and feel.

Ross was the Event Manager on the day and worked alongside our coordinators to ensure everything ran smoothly.

The result

The launch was a great success and produced superb results for the company. The weather was fine and perfect for the occasion, with all of the guests enjoying themselves. The client was extremely happy with the service we provided and said that their expectations had been exceeded.

Client testimonial

"West End on the Thames provided excellent service throughout the event process. There was great communication in the run up to the evening and the staff were extremely helpful and one step ahead throughout the event itself"


Please see a selection of images from the event below, or to view more information on our corporate hospitality service, please click here.