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Here at West End on the Thames, we specialise in hosting bespoke client events on the River Thames. In recent years, we’ve noticed a growing trend of businesses hosting their client events out on the river. Whether that’s a big get-together in a classy riverfront establishment or an event on the water on a private boat, more and more businesses are seeing the value in hosting events on the River Thames.

As time goes on, organisations across the globe are utilising client events more and more. Businesses can gather together a number of their clients to show them a good time. Not only can this help to strengthen their relationships with these clients, but it can also build brand loyalty, provide value to existing clients, and, in some cases, generate new business.

Why host client events on the Thames?

But why are so many businesses looking to host a corporate event in London turning to the River Thames? Well, as a premium provider of luxury corporate events in London, we know precisely why. The Thames is as historic and iconic as it is beautiful. There are few places in the UK where you can entertain clients with an ever-changing backdrop as iconic and striking as London’s skyline.

If you’re looking to create a memorable client event in London, then hiring a private boat and meandering down the river whilst iconic landmarks driby is going to be hard to beat. It’s a truly prestigious way to host an event, and you and your clients can network over drinks as you pass The Houses of Parliament, St Paul’s Cathedral, The Tower of London, Canary Wharf, and The Shard.

Not only is the Thames iconic, but it’s also super-accessible. London is serviced by a number of airports, making it ideal for international clients, and it’s also excellently connected to the rest of the UK via road and rail, making it a breeze to get to wherever you’re based.

What are the benefits of hosting client events on the Thames?

Our dedicated team is true experts in hosting corporate events in London. As you will see on our case studies and testimonial pages, we’ve worked with an incredible array of brands over the years, from Pepsi and Nasa to Amazon, Samsung, and Revolut. By working so closely with these top organisations, we’ve seen firsthand the benefits that corporate events on the river can have.

Here are just a selection of reasons why we think your business should consider a private Thames cruise for its next corporate get-together.

1. Boost your relationships with clients: By wining and dining your clients in an exclusive and elaborate fashion, you can deepen loyalty and show them how much you care.
2. Generate new business: A River Thames cruise can be such a unique and enjoyable experience for clients that it may even deepen their connection with your business enough that they commit further resources in your direction, generating new business for your organisation.
3. Boost your brand image: Brands go to great lengths these days to enhance their image. They pay consultants huge sums to work on showing their client base that they’re worthy of their attention. Hosting a classy event on a private boat on the Thames is another way that you can elevate your brand in the eyes of your clients, gaining their recognition along the way.
4. Increased engagement: You may have hosted client events in the past with little success. At times it can be hard to get clients to turn up to these things. However, by chartering your own private boat and taking them on a spectacular tour of this nation’s shining capital, you’re guaranteeing they turn up. Our events can include a number of entertainment options too, ensuring that those who do attend are engaged from the off.
5. Networking opportunities: We’ve seen it first hand many times. The relaxed atmosphere on one of our boats, in such a fabulous setting, can help to foster better connections between businesses and their clients, which can only ever be a good thing!
6. Positive ROI: Our clients, some of which are multi-national giants, can always connect their event’s success to improved business outcomes. You can read more about ROI in our previous article by clicking here.

Our team will create your corporate event from scratch. We build bespoke events of all shapes and sizes, so it is up to you what you offer your clients.

• Networking dinners
• Conferences
• Team building days
• Award ceremonies

Our diverse fleet of vessels, ranging from classic to contemporary designs, can accommodate groups of 2 to 500 people, making them ideal for different sizes of groups. Whether you're planning a small gathering or a large-scale event, we'll ensure the perfect boat is selected to suit your needs. Whatever the nature of your event or your schedule's flexibility, we have a solution for you.

These vessels offer an exceptional setting for daytime or evening events throughout the year. In the colder months, guests will stay warm on the heated indoor flooring, while in the summer, the expansive outdoor decks provide the ideal space for soaking up the sun.

What truly distinguishes us from other operators is our ability to combine boat hire with a full management service specialising in corporate hospitality. Our dedicated, expert team will work closely with you, carefully curating every detail of your event to create a bespoke experience tailored to your vision.

Let West End on the Thames help you plan your corporate event

When it comes to planning your Thames river cruise, our team is ideally placed to help you every step of the way.

There are so many things to consider, from budgetary and logistical decisions to deciding on entertainment and catering. And with our expertise at your disposal, you’ll be able to ensure that you get every decision correct, allowing you to create a bespoke corporate event that ticks every box.

If you’re interested and want to speak to a member of our team, you can contact us today for a free consultation and let us help you create an unforgettable client event on the Thames! Drop us an email here or give us a call on 020 8323 5827 and our dedicated team will be happy to help.

Written by Adam Rowden, creative copywriter at West End on the Thames.